Nature is one of the world most prestigious science journals.
Reddit is a website teeming with readers. Readers, readers, and more readers clicking on and discussing articles from all over the Internet, on topics ranging from The Walking Dead to Kierkegaard.
One of Reddit’s busiest subsections is r/science. The subreddit has more than 4,000,000 subscribers. At this very moment, some 2,000 are active on the site. They congregate there, every day, and link to and chat about science news from all over the world. Often, that news comes from Nature.
Editors at Nature took notice of these conversations, and sometimes participated. They’d help to explain a story they had written, answer questions that readers had, and direct people toward additional materials. Now, a new collaboration between Nature and r/science, adds a bit of formality to that routine, giving Nature editors and reporters little status markers (known as flair) next to their names that will identify their role at Nature, which, the journal’s chief online editor Ananyo Bhattacharya explained to me over email, “gives our reporters and editors some prominence while clearly signaling that we have chips in the game.”
Read more. [Image: Nature/Reddit/Rebecca J. Rosen]